Topic as a search keyword required

Write it the way a traveller would search on YouTube, in English. Not a title, not a sentence.

vidIQ search volume

Open vidIQ → Keywords, search the same phrase, copy the volume. Leave blank and the tool will estimate — but the estimate is weaker, so fill it in for anything you actually want to make.

Does it fit TSJ?

Quiet, high-quality, subtractive. Made for women 30–60 from the US / UK / AU. Generic viral bait is a No.

What this checks

Demand — is anyone searching for it? 40
Competition — how much of the top is held by big channels? 30
Can we win it — are channels our size ranking? 20
Fit — is it on-brand? 10

60+ → GO · 40–59 → PARK · under 40 → KILL. No demand, big-accounts-only, or off-brand is an automatic KILL whatever the score says.

Koh keeps one override per month. Everything else goes by the gate.

Screen the idea before it costs a shoot day.

Ideas are cheap and we want lots of them. Filming and editing are not. Type a topic on the left and check it.

Try: