1 What would someone type into YouTube?

✔ kyoto hidden temples
short, plain, how a traveller searches

✘ The 7 most beautiful secret temples you must see
that's a title, not a search

2 Would her mother send this to a friend?

The viewer is not you. She is a woman aged 30–60 in the US, UK or Australia — roughly your parents' age. The question is never “do I find this interesting”. It is “would she”.

3 Would she want to hear more from us afterwards?

A video that answers everything and closes the subject gets watched once and forgotten. We want her thinking “I want to hear more from these people” at the end. That is the difference between being useful and being followed.

How the answer is decided

Four questions. All four have to look reasonable.

Are there fish in this pond? Is anyone watching this subject at all?
Has anyone our size found a new way to fish it?
What did they actually get, and did it spread past their own followers?
Is it for her, and does it leave her wanting more?

A crowded subject is a good sign, not a bad one. It proves people are watching. Big channels being there means the fish are there. What we look for is whether someone our size has found a different way to fish the same pond — and what that way was.

An empty subject nobody covers is usually empty for a reason: nobody is watching. That is the trap this replaces.

Nothing to look up by hand. No vidIQ, no typing numbers.

Koh can override one idea a month. Everything else follows the answer here.

Ideas are free. Shooting days are not.

Bring as many ideas as you want — that part is welcome. This page just checks, in about a second, whether anyone our size has found a way into this subject, and what that way was. Crowded subjects are fine — that is where the viewers are. Nothing to look up by hand.

Try one: